Marriott Rewards has long had an official soft-landing policy, where you simply renew your membership at the existing level (sometimes for several years) if you don’t meet the official requirements.
Marriott announced its 2024 soft landing policy in September (more details here), but removed that page shortly thereafter (to increase unnecessary stays for members) and now I re-enabled it.
Access to Marriott Bonvoy here.
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Marriott’s 2024 Soft Landing Policy:
What is Elite Annual Processing? When does it occur?
Each year, Marriott Bonvoy® works to ensure that every member’s elite status reflects all qualifying activity from the previous year.
In January 2024, all members’ 2023 loyalty activity will be evaluated as follows:
- Members who re-achieve existing elite status in 2023 will have their current status updated through February 2025.
- Members who do not re-achieve existing elite status in 2023 will be offered one level below their current status until February 2025. The member will see her new status in March 2024 and can enjoy her existing status until February 2024.
- Members who achieved higher elite status during 2023 already have their status expiring in February 2025.
Marriott continues its long-standing soft landing policy. This means that your tier will be downgraded by one level, regardless of the number of nights you stayed in the previous calendar year.
soft landing policy
- Ambassador – Titanium
- Titanium – Platinum
- Platinum – Gold
- gold – silver
Marriott Bonvoy soft landing page:
conclusion
I don’t understand why Marriott removed the soft landing policy page for 4 months when this policy has been in place for years.
Marriott sometimes rolls memberships in existing tiers over several years (my Platinum status was extended for at least four years in the mid-2000s without meeting the official criteria). You could also buy back your status with a small number of members at any time. point.
I’m glad Marriott didn’t drop this one-tier downgrade policy.