Forget about bulky devices and dead batteries. According to a report from Bloomberg, TDK, the world’s largest smartphone battery manufacturer, is experiencing a surge in inquiries in Asia for its new lineup of smartphone batteries, which it hopes will be a game changer. In the first half of 2023, the company began shipping small lithium-ion batteries using silicon electrodes manufactured by its Hong Kong-based subsidiary Amperex Technology Limited (ATL). This innovative technology is reported to shock the saturated smartphone market, promising a 10% power increase in a sleek and slim device.
Noboru Saito, 52, the company’s CEO, said in an interview with the publication: Make sure the lead does not shorten. “There is room for further evolution in technology,” he added.
While competitors are focusing on electric vehicles, TDK is the first to apply this technology to smartphones. This innovative battery has a 10% increase in capacity compared to traditional batteries, and research suggests that in the future it could increase by 40%. It’s not just smartphones that will benefit. Expect to extend battery life while shrinking the size of wearables, gaming gadgets, and AI-powered devices. TDK is currently the only manufacturer mass producing silicon carbon batteries for smartphones.
tough competition
By the way, this innovation is not just something to brag about. TDK faces a fierce market where it controls more than a third of the smartphone battery market share. CEO Saito acknowledges the pressure, saying, “To maintain our lead, we need to constantly innovate and differentiate.” TDK’s move into silicon is a bold move to secure its future as rivals like Samsung and LG take different approaches.
For TDK, these high-end batteries provide a path to sustainable growth. The battery division is dominated by smartphone manufacturers, accounting for more than half of TDK’s annual revenue. However, recent flat growth has raised concerns about slowing profits. Mr. Saito is optimistic: “In a few years, these new products will account for a double-digit percentage of our smartphone battery sales, up from the current 5%.”
TDK’s ambitions extend beyond the immediate. According to the report, Saito sees batteries as a “big pillar of sustainability” even in the AI era, where energy demand is only increasing. “Our mission is to meet these needs through new and evolving technologies,” he vows.
Noboru Saito, 52, the company’s CEO, said in an interview with the publication: Make sure the lead does not shorten. “There is room for further evolution in technology,” he added.
While competitors are focusing on electric vehicles, TDK is the first to apply this technology to smartphones. This innovative battery has a 10% increase in capacity compared to traditional batteries, and research suggests that in the future it could increase by 40%. It’s not just smartphones that will benefit. Expect to extend battery life while shrinking the size of wearables, gaming gadgets, and AI-powered devices. TDK is currently the only manufacturer mass producing silicon carbon batteries for smartphones.
tough competition
By the way, this innovation is not just something to brag about. TDK faces a fierce market where it controls more than a third of the smartphone battery market share. CEO Saito acknowledges the pressure, saying, “To maintain our lead, we need to constantly innovate and differentiate.” TDK’s move into silicon is a bold move to secure its future as rivals like Samsung and LG take different approaches.
For TDK, these high-end batteries provide a path to sustainable growth. The battery division is dominated by smartphone manufacturers, accounting for more than half of TDK’s annual revenue. However, recent flat growth has raised concerns about slowing profits. Mr. Saito is optimistic: “In a few years, these new products will account for a double-digit percentage of our smartphone battery sales, up from the current 5%.”
TDK’s ambitions extend beyond the immediate. According to the report, Saito sees batteries as a “big pillar of sustainability” even in the AI era, where energy demand is only increasing. “Our mission is to meet these needs through new and evolving technologies,” he vows.
