WASHINGTON, Oct 26 (Reuters) – Google executive Prabhakar Raghavan on Thursday detailed the challenges the search and advertising giant faces from smaller rivals and his efforts to avoid becoming the “next car crash.” explained.
Raghavan, testifying in an ongoing antitrust case brought by the U.S. Department of Justice and a coalition of state attorneys general, said that Alphabet Inc.’s Google (GOOGL.O) is trying to maintain its dominance in the search engine market to maintain its monopoly power. He claimed that he had illegally abused his sex.
Asked about a 1998 article about Yahoo!’s dominance in search at the time, Raghavan was keenly aware that rivals from Expedia.com to Instagram to TikTok were competing for users’ attention. said.
Raghavan, Google’s senior vice president who reports directly to CEO Sundar Pichai, said, “I am acutely aware of the need to avoid the next traffic accident.”
Raghavan said Google has about 8,000 engineers and product managers working on search, with about 1,000 working on search quality.
Raghavan’s portrayal of Google as struggling to stay relevant continues to control some aspects of online search and advertising, including default payments of an estimated $10 billion a year to smartphone makers and wireless carriers. It clashed with the Justice Department’s depiction of giant corporations that broke antitrust laws to do business. Search engine on your device. Google’s share of the search engine market is close to his 90%.
Raghavan said Google faces different types of competitors, including general search, which competes with Microsoft’s Bing, and specialized search engines such as travel website Expedia.com. He described Amazon.com as one of the companies he is most concerned about competing with.
He said young people are starting to search on video-sharing app TikTok and other social media apps. “Where the young go, the old follow,” he said.
Asked about the expression “Google grandpa,” Raghavan said he had heard of it: “Unfortunately, yes.” “Grandpa Google helps her with homework and things like that, but when it comes to interesting things for her, she goes elsewhere,” he says.
The trial is scheduled to begin in September and conclude in mid-November.
Reporting by Diane Bartz; Editing by Tomasz Janowski
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