- Apple’s new Vision Pro hit stores Friday amid a wave of optimism for the company.
- This product costs $3,500 and sold out quickly.
- Asked about the price, Apple’s CEO said the device includes 5,000 patents.
The $3,500 price tag for Apple’s new mixed reality headset may be steep, but that’s considering the sheer amount of technology built inside, CEO Tim Cook said. he told analysts during an earnings call Thursday.
Apple Vision Pro hit stores Friday, marking the company’s first major product launch in years. The topic of spatial computing headsets came up frequently on the conference call after Apple reported its first year-over-year sales increase in more than a year.
When pre-orders opened on January 19th, enthusiasts clearly didn’t blink at the cost — Apple The device sold out quickly.
But for the rest of us, the $3,500 price tag may seem steep. One analyst recently said demand could even taper off quickly, especially given how niche the headset is.
When asked about costs during Thursday’s earnings call, Cook said the headset’s technology includes 5,000 patents.
“From a price point of view, there’s an incredible amount of technology packed into this product,” Cook said.
Vision Pro has two Apple Silicon chips and 600 new chips. app and games are available. This allows the wearer to experience digital content in a physical environment.
“Of course, this builds on a lot of the innovations that Apple has spent years working on, from the silicon to the display to the important AI machine learning. All the hand tracking, room mapping, all of this. is powered by AI,” Cook added.
Companies such as Walmart and Nike are already considering using Vision Pro for their customers and employees, Apple Chief Financial Officer Luca Maestri said Thursday.
Early impressions of the device mention the slightly unwieldy weight of the headset, but this is all due to the patent.