In the 2024 Super Bowl, the Kansas City Chiefs defeated the San Francisco 49ers in overtime to win back-to-back championships, and Taylor Swift, Beyoncé, and Usher were in the spotlight.
And, of course, the Super Bowl is once again the venue for dozens of advertisers, who spent up to $7 million for a 30-second spot on CBS’s telecast, to try and get a shot at television’s loudest night. While many marketers used the tried-and-true tactic of running star-studded commercials, one advertising executive described the phenomenon as a “celebrity arms race.”
The No. 1 most-watched spot during Sunday’s Super Bowl, as tracked by YouTube, was Tina Fey’s turn on Booking.com. In the show, the “Saturday Night Live” alum hires “kagemusha” to help him imagine different versions of himself while on vacation. The ad also features cameos from “30 Rock” co-stars Jane Krakowski and Jack McBrayer, as well as Glenn Close, who imitates Fey in booking a fantasy vacation. (This is a consecutive win for Booking.com, whose Melissa McCarthy ad was the most-watched Super Bowl ad on YouTube last year.)
Star power fuels other top-ranked Super Bowl ads on YouTube’s list, including Bradley Cooper and his mother returning to T-Mobile, Laura Dern, Common and Jennifer This included auditioning Hudson and others through wireless carrier loyalty programs. Arnold Schwarzenegger has a hard time expressing State Farm’s catchphrase “Like a Good Neighbor” in his thick Austrian accent. Aubrey Plaza and Nick Offerman reunite to promote Mountain Dew. And Mr. T disparages Tony Romo by saying that Skechers doesn’t have a “T” and pity the idiots who don’t wear Skechers.
Among movie trailers for Super Bowl broadcasts, 20th Century Studios’ “Planet of the Apes” and Universal’s “Twisters,” starring Glen Powell and Daisy Edgar-Jones, were in YouTube’s top 10.
A surprise on YouTube’s most-watched Super Bowl spot was the controversial Church of Scientology’s “Decide for Yourself.” Although the 60-second Scientology commercial was aired regionally (and not nationally on CBS), it still appears to have generated widespread interest.
Meanwhile, Usher’s official YouTube channel, which performed his halftime show at Las Vegas’ Allegiant Stadium, peaked on February 11th with seven times more views per hour compared to the previous Sunday (February 4th). It is said that this has been achieved. platform.
YouTube’s Top 10 Most Viewed Super Bowl Ads ranking measures viewership worldwide from 12:00 a.m. ET on game day (February 11) to the end of the game (10:46 p.m. ET). did. The Internet video giant said his Super Bowl ad posted on YouTube had more than 90 million views and more than 1 million hours of watch time on game day.
Super Bowl 2024: Top Ads by Gameday Views on YouTube (Global)
- Booking.com: Tina Fey writes a book about who she wants to be
- T-mobile: Audition – 2024 Big Game Day Commercial
- state farm: Like a Good Neighbor – feat. Arnold Schwarzenegger
- snap: Snapchat – Reduce social media usage. More Snapchat.
- Google: Javier’s Frame – Google Pixel Super Bowl Commercial 2024
- mountain drops: MTN DEW – Super Bowl ads go wild at Aubrey Plaza
- 20th century studio: Kingdom of the Planet of the Apes – Official Trailer
- universal pictures: Twisters – Official Trailer
- scientology: Decide for yourself
- sketchers: Skechers ’24 Big Game Spot: Skechers T-san
SEE ALSO: Super Bowl ad review: Celebrity commercials tried for fun, but many stalled on the formula
