SINGAPORE: After a 3D billboard promoting Singapore was aired in various cities around the world, residents of Shanghai who saw the ad ranked Singapore as the most thought-of city, ahead of Japan, Macau, New Zealand and even the Big Apple itself. Said to be a vacation destination. yoke.
The video with the title below is Made in Singapore, worldwideThe production by the Singapore Tourism Board (STB) was screened at five venues earlier this year: Grand Indonesia (Hotel Kempinski) in Jakarta on February 23 and Xintiandi Style I in Shanghai on February 26. It will be held in New York’s Times Square on February 26th, Piccadilly Circus on February 26th, London on March 4th, and the Phoenix Palladium in Mumbai on March 7th.
As of late last month, YAccording to ouGov Global Travel Profiles, Jakarta (36 per cent) and Mumbai (31 per cent) had the highest number of residents who said they remembered seeing an ad promoting Singapore as a travel destination in the past two weeks. was.
Shanghai residents were next in the ranking, with 21% saying they remembered a Singapore travel ad from the time.
Conversely, the two cities outside Asia had the lowest awareness of travel campaigns, with just 6 percent in New York and 3 percent in London.
When asked if they had heard positive or negative comments about Singapore as a travel destination in the past two weeks, either in the news or from friends and family, Jakarta (75 per cent) and Shanghai (72 per cent) were the most popular. . They said they had heard good things about Singapore.
More than three-fifths (69%) of Mumbai residents and more than half (59%) of New Yorkers said the same. However, only 45% of Londoners said they had heard good things about Singapore in the past two weeks.
However, on the positive side, less than 5% of residents in all five countries said they had heard negative feedback about Singapore as a travel destination during this period.
Among all cities, respondents who saw STB ads were asked whether they thought Singapore was a more leisure destination compared to other places.Shanghai residents preferred Singapore over other popular destinations. selected and had the most positive response.
Mumbai residents ranked Singapore as their second choice after Dubai, while New Yorkers ranked Singapore as their third choice after Hawaii and Saipan. Jakarta residents ranked Singapore fourth after Bali, Lombok and Japan.
Singapore was ranked last among Londoners, coming in eighth place behind Italy, Spain, Canada, Portugal, France, Bali and Switzerland. /TISG
Related article: Singapore: “The World’s Best MICE City” — STB Campaign
