Social media: It’s never boring. This week we’ll be bringing you lots of updates, from changes in the macro industry to Halloween fun.
Paid, ad-free social media platforms are on the horizon
Facebook, Instagram, and TikTok are all considering new ad-free versions of their popular apps. washington post And that wall street journalRecently reported.
Unlike Company X’s push for premium services, this does not seem to be primarily about profit, the newspaper reports. No, rather, the biggest reason seems to be EU regulations.
The Wall Street Journal explains:
Privacy-conscious users in the U.S. shouldn’t expect to have the option to pay for ad-free Instagram or Facebook anytime soon. Meta’s proposal is specifically pitched as a way to address EU regulators’ requirements to seek consent before processing user data and selecting highly personalized ads.
Mehta told regulators that the costs were: It costs 10 euros on desktop and 13 euros on mobile.
X is also testing additional paid tiers, including one ad-free option. reported by bloomberg.
X
The app, formerly known as Twitter, continues to undergo an overhaul of its user interface, seemingly at the personal direction of Elon Musk.
Removed Tweet headlines and cards that contained hyperlinks. The Verge report. Here you’ll see a promotional image for the story, and a small bug that’s easy to miss in the bottom left corner of the domain name. These are nearly indistinguishable from photo posts and require recalibration of campaigns designed to drive web traffic from X.
New ad formats were also discovered in X. Posts cannot be reposted, reported, or blocked. Mashable reported.
A series of tweets from X and X developers revealed other user experience tweaks, including:
Certainly, there will be more coming soon.
thread
Threads is trying to bring back the users who initially sampled it (and then left the app). Threads is close to launching a Trending Topics feature – at least according to an employee post that has since been deleted. 9to5 mac report. This feature is a nice-to-have for apps that want a real-time source, but it’s unlikely to bring in new users.
Screenshot shows Facebook We’re copying X again by testing the ability to show Facebook verified comments first. However, unlike X, Facebook users are actually authenticated.
meta
Meta continues to roll out new generative AI features in Ads Manager. The company announced A tool that allows AI to generate background images, adjust aspect ratios, and create variations in ad copy based on initial input.
social media today Instagram reported that it is testing increased sharing within defined groups rather than to a broader set of Instagram followers. A post from Instagram head Adam Mosseri suggests the platform will soon allow users to share Stories with multiple groups, indicating a shift away from open sharing is underway. There is.
YouTube
YouTube continues to place greater emphasis on community features. Service is being tested A “post-only feed” that keeps subscribers updated on text posts from their favorite creators.
Reddit is improving the search experience on both desktop and mobile.of App has been announced Media search tab for images, GIFs, and videos. Highly requested accessibility features and a simpler, faster search experience on mobile.
tick tock
In a move that is sure to please social media managers, TikTok’s New direct post feature You will now be able to post videos directly to TikTok from some third-party platforms, including Adobe, CapCut, and Twitch.
If you want to take advantage of this creepiest zombie, TikTok made the list We’ve rounded up the trending effects, hashtags, and sounds that brands are looking to capitalize on with their Halloween content.
snapchat
Similarly, Snap is also rolling out phantom house, an “immersive Halloween experience” where users consume content and help stars solve mysteries. The actual activation will involve brands like Maybelline and Disney+.
Alison Carter is the editor-in-chief of PR Daily.follow her twitter or linkedin.
