Apple’s iTunes will no longer be the place to find TV shows and movies to rent or buy from the tech giant.
Starting Monday, the iTunes Store app on iPhone and iPad will redirect users searching for TV and movie titles to the newly redesigned Apple TV app. Additionally, the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD streaming devices also direct users to the Apple TV app on those platforms.
The updated Apple TV app features a new sidebar that provides access to Apple TV+, the company’s subscription streaming service. MLS Season Pass, the home of Major League Soccer. A store where users can buy or rent movies and shows. There are also shortcuts to channels and apps that viewers already have, such as Disney+, Paramount+, Amazon’s Prime Video, and Max.
The Store tab in the Apple TV app consolidates your movies and TV shows in one place and replaces iTunes as your POS for transactional video-on-demand titles. Meanwhile, the new “Add Channels and Apps” shelf in the Apple TV app lets users explore and subscribe to popular streaming services.
The new sidebar in the Apple TV app also introduces Home, a unified guide to all the shows, movies, and sports viewers love. The Channels & Apps section within Home allows you to see detailed information about each of your subscribed channels and connected apps. A collection of apps (New Shows & Movies, Top Charts, Trending, For You, and more) help users find the best recommendations for them.
“The redesigned Apple TV app gives users more access to their favorite shows, movies, and sports than ever before through an intuitive interface that puts content front and center,” Eddie Cue, Apple’s senior vice president of services, said in a statement. Now it’s easier to watch.” “With so much to watch, our goal is to give users instant access to their favorites at any time.”
On living room devices, profiles will also appear in the sidebar of the Apple TV app, allowing households to more easily switch between different user profiles and see “next” queues and personalized content recommendations. It will look like this.
