AI is altering how one can store on-line, and our expertise is extra customized. Sensible assistants advocate merchandise, negotiate transactions, and course of customer support. Giant retailers and small companies are enhancing search, provide chains and examine -out utilizing AI.
As AI corporations (and their traders) observe the way in which, procuring focuses on chatting with assistants instantly, and the corporate automates all the things behind the scenes.
Dubai base QEEN.ai (Formatization as QEEN.AI) is working to realize this within the Center East and later. This startup raised $ 10 million to scaling the platform. This supplies an autonomous AI agent for the e -commerce enterprise.
Prosus Ventures, a significant e -commerce investor, isn’t solely one of many largest AI industries within the Center East, but additionally results in MENA. VC believes that QEEN.AI is appropriately positioned to offer service provider automation to reconstruct on-line marketplaces for AI brokers.
Founder Malteza Ibrahimi (CEO), Ahmad khwlieh (CTO), and Dina Alsamhan (CBO) began QEEN after working for AI on Google and Deepmind for a few years.
IBRAHIMI stated in an interview with TechCrunch that that they had polished a few of the e -commerce day. Profitable e -commerce enterprise. Along with AI’s experience, the trio knew how one can execute advertisements and optimize SEOs very effectively, and thought that it may very well be a strong mixture.
Google and Deepmind background
E -commerce has grown steadily for a few years, however accounts for 15 % to twenty % of retail gross sales, apart from particular spikes (particularly throughout trip) (even in a mature market like the US. It was over 16 % within the final quarter. US Census Bureau)
QEEN’s paper exhibits that if the e -commerce course of is executed higher, this will likely develop. They believed that the success of e -commerce shouldn’t solely have the ability to make an promoting system optimally, but additionally associated to wonderful merchandise and operation effectivity. The insights have led them to construct a platform that helps the expansion of e -commerce sellers with out counting on advertisements as a significant driver.
The worldwide e -commerce market is quickly increasing, from client habits, digital funds, and higher logistics. The MENA is predicted to achieve $ 50 billion by 2025, and Saudi Arabia and UAE are main their development.
QEEN.AI makes use of this growth by creating a advertising agent with AI designed for the E -commerce enterprise for the whole MENA. These absolutely automated brokers will have the ability to compete with content material creation, advertising, and dialog gross sales, and may compete for small and medium -sized retailers with out counting on costly establishments or deep promoting experience.
Not like typical options, QEEN’s AI makes use of its personal RL-UI know-how to proceed studying from customers and improves advertising methods in actual time to get higher outcomes.
From Google Advertisements to AI -driven e -commerce
Gross sales and customer support instruments geared up with AI typically wrestle with a excessive channel price as a result of corporations typically change platforms, however QEEN.AI claims that E -commerce and advertising retention ratio is powerful. I’m doing it. IBRAHIMI is because of the truth that QEEN’s AI agent is deeply built-in into Product owner’s workflows and is the core a part of each day work, not exchanged instruments.
The driving engagement of necessary features is a dynamic textual content persona that adjusts content material primarily based on person actions and units. For instance, iPhone customers could show the small print of the product in a bulleted checklist for fast studying, however laptop computer customers get an in depth paragraph.
Since launching a dynamic content material agent within the second quarter of 2024, QEEN.AI supplied providers to greater than 15 million customers, producing 1 million SKU explanations, and elevated gross sales by 30 %. I allow you to do it.
“We have now optimized content material and web optimization in cooperation with the consumer. After utilizing the AI plugin, the search quantity has elevated by 40 % and the Google rating has improved from 22 to 18. QEEN’s AI potential. IBRAHIMI, who has given one other instance of a shining case, stated the entire course of was utterly autonomous. ”
QEEN adopts a subscription -based value setting mannequin and incorporates a worth -based value setting, which is a rise in AI providers. Presently, QEEN generates income by means of two subscription fashions. In content material automation, corporations pay for every Lively SKU, often $ 0.10 to $ 0.20 monthly. After that, the AI advertising agent whose value setting is predicated on every interplay.
Ibrahimi refused to reveal the variety of enterprise and revenue development index utilizing QEEN. Notable purchasers embody Duby Retailer, sixth Avenue, and Jumia.
Standing … with expertise
Ibrahimi, with a deep thoughts in early 2023, collectively established a startup. In the identical yr, the corporate raised a $ 2 million sea drown earlier than the discharge of the product in June 2024. With a latest $ 10 million sea drown, QEEN has raised a complete of $ 12 million inside a yr.
Throughout this time, advertising brokers with AI have been traction world wide, particularly in the US and European startups. How is QEEN stand out as a result of opponents comparable to uncommon issues backed by YCs and Rankai are engaged on comparable points?
Effectively, one in all these AI startups focuses on superior markets, however QEEN first offers precedence to the Center East. That is an space that’s not often acquired by AI -led advertising automation instruments. Based on Ibrahimi, QEEN supplies providers to small and medium -sized companies all through the whole MENA, set up highly effective scaffolds, after which develop globally.
The Supreme Govt Officer has added that the deep know-how experience and the highly effective human sources pool offers QEEN a extra benefit over new entrants. The 2 co -founders acquired a doctorate in AI greater than 10 years in the past, lengthy earlier than AI grew to become the mainstream. Ibrahimi himself had beforehand led a deep thoughts analysis workforce specializing in AI brokers led by self -learning.
“Probably the most thrilling issues we’ve got seen is the standard of AI’s expertise right here,” stated Ibrahimi. “We have now attracted an ideal expertise internationally and internationally. Folks have left the Bay Space, Europe and the UK, and we constructed with us.”
QEEN.AI is at present using greater than 25 individuals in UAE and Jordan.
Seed funds assist QEEN’s development technique by increasing the AI platform, increasing the workforce, and attracting extra clients. Wamda Capital, 10X Founders Fund, and Dara Holdings are amongst different traders on this spherical.