Trick-or-treaters will be going door-to-door in Toronto in the coming days, but the size of the Halloween candy may be intimidating.
Neil Chauhan, a Toronto-based TikTok creator and founder of Toy Soldier Marketing, has been posting examples of “shrinkflation” on his account for months, and has been posting examples of “shrinkflation” on his account for months. It has been viewed 65 million times. His content exposes manufacturers’ cost-cutting measures.
on friday, Chauhan shared a photo of the insides of fun-sized Halloween candies and chocolates. It came in a variety box, the bag of Peanut M&M’s only had 5 pieces in it, and the Twix bar was two-thirds the size of the package.
“There’s an overall reduction in size, and regular chocolate bars don’t hide that very well,” Chauhan said.
“I want to be in that house this Halloween, so I picked up one of those Costco-sized packs that had a king-sized candy bar in it, and the Smarties themselves were half full, three-quarters full. I realized it was just comically larger than the amount I was actually getting.”
David Soberman, a marketing professor at the University of Toronto’s Rotman School of Management, told CTV News Toronto that the price of some ingredients in Halloween candy has decreased as the size of each packaged product decreases and the number of candies is reduced. He said that this could contribute to the increase in prices, which could lead to an increase in prices. The price will also be higher.
“The prices of sugar and chocolate, the two main ingredients used to make Halloween candy, are rising,” Soberman said.
As of October, Canadian sugar retail price It ranges from $1.35 to $3.10 per kg.
Sylvain Charlebois, director of Dalhousie University’s Institute of Agriculture and Food Analysis, told CTVNews.ca that sugar prices have reached a 12-year high since 2011, and cocoa prices are at a 44-year high. Ta. Charlebois said drought, pests and broader market forces are contributing to these price increases.
Soberman pointed to the recent strike with Rogers Sugar at its Vancouver refinery as a potential factor in the price increase, as Rogers Sugar is the country’s leading sugar company.
“The other thing is that all the products in the grocery store are under inflationary pressures because distribution costs are higher and salaries are higher,” Soberman said.
“There was a big strike in the metro, which ended[in August]and the salaries that the workers are getting have increased significantly, which means, for obvious reasons, they also have to make a living. But what it does mean is that it contributes to higher prices for products sold in stores.”
According to Charlebois’ recent Retail Insider editorial, the average Canadian household spends $25 to $40 on Halloween candy alone.
Soberman said the amount families will spend on Halloween candy this year will also depend on when they buy it, where they buy it, and the number of children they expect to show up at the door.
“I think a lot of it is based on people estimating how many kids are going to come, and people often feel a little cheap, like only giving them one piece of candy, so this and that. We often give them one of those,” Soberman said. “So I think if you look at the prices of these things, you can get an estimate from there.”
With files from Tara de Boer