A poster for the movie was released this morning and the first trailer for the movie, which is scheduled to be released tomorrow, was released, but Amazon MGM Studios’ remake of the famous 1987 film “Road House” has been mired in controversy over its release strategy. There remains no.
The film is scheduled to open the SXSW Film Festival ahead of its streaming debut on March 21st. In an editorial published in deadline This afternoon, director Doug Liman gave a lengthy explanation of why he is boycotting the premiere of his film.
It was previously reported that tensions were running high between Amazon and the film’s creators (including Lehman, star Jake Gyllenhaal, and the producers), as the streamer said that even if test scores Despite the high price, they refused to release the film in theaters.
Lehman said in an article for the outlet that the film’s marketing and test scores are already through the roof.
“We made Roadhouse a ‘huge hit.’ By the way, Amazon’s words are not my own. ‘Road House’ was my biggest box office hit, ‘Mr. Smith. It tested higher than “The Bourne Identity,” which spawned four sequels. I’ve heard that Amazon’s press response was the best since they acquired MGM.
Roadhouse has strong ties to the UFC, which has a passionate and loyal fan base that has generated over 1.5 billion social media impressions for the film, and marketing has yet to begin. ”
He also accused Amazon of having “no interest in supporting movie theaters,” choosing instead to stream “Roadhouse” exclusively on Amazon Prime.
He cited the courage of people like Chris Nolan and Tom Cruise, who insisted their films be released theatrically, to prove that audiences still existed, and in fact They existed. He also wants to make it clear that this is not a rant against streaming.
“I’m not against streaming movies. I created one of Amazon’s first streaming original movies and sold streaming movies to Warner Bros. during the pandemic. I’m currently working with Investigators for Apple. However, I am against Amazon eliminating MGM and its theater business.
Amazon asked me and the movie industry to trust them and their public statements about supporting movie theaters, but then they turned around and are using Roadhouse to sell plumbing supplies. ”
He says, “In reality, there may not be a human villain in this story. It may just be Amazon’s computer algorithms.” As of right now, there are no new theatrical releases on Friday, March 15th, so it’s surprising that there isn’t even a limited theatrical release a week in advance.
You’ll get your first look at ‘Roadhouse’ at the film’s trailer release tomorrow, ahead of the film’s release on Amazon Prime Video on Thursday, March 21st.For the full text, go here deadline.
