As far as you can see, it shines from a huge signboard and poster on the millions of Hindu pilgrims on the site of India’s Prime Minister Narendra Modi’s Maha Kumbu Mela. Other places have a life -sized cutout of a bright leader at night, and his hands are folded with greetings.
Maha Kumbu, a spiritual festival, which is widely thought to be the biggest gathering of mankind, will be held this year in the city of Playagraji, where the Ganges and the Yamuna River meet. Hindu believes that the third myth river, called Saraswati, joins. A flock of believers swims in the sacred place in the belief that they can drain sins and give salvation.
It is a fascinating sight. Ks -covered monks, naked abstinence, priests with Vermilion paste on their forehead, ordinary pilgrims, tourists with self -portrait, foreigners with Kei A. There is an advertiser. It is also the feat of urban planning. This is an overnight megalopolis built on a land borrowed from the retreat of the Ganges River in Uttar Pladesh, a tent, toilet, road, street lamp, and even automated ticket vending machines.
Maha Kumbu has an unparalleled marketing for Modi and his close alliance Yogi Aditi Anato, a hard -line Hindu monk K, the prime minister of Uttar Pradesh. We will provide you. It is a platform in front of the intense citizens and monitoring worlds to show off India’s achievements and their own results.
According to the official count, the political sensitivity of the event was clear that the political sensitivity of the event died in the past week and 90 people were injured in stamped. Adity Anat seemed to be trying to minimize episodes. This was because it took nearly 15 hours to admit that people were dead and provide the number of dead.
Modi expressed his sadness and provided help, but he was away from tragic news. For him, Kumbh is an important opportunity to advertise India as a heavy, efficient, well -known, business -friendly heavyweight person.
The positive photo of the festival will also help Modi, a Hindu nationalist, to satisfy the desire to promote the glorious cultural and religious past between his right wing foundation.
Mr. Modi said, “It is a person who mixes religion and politics, religion and the nation,” and tried to take root in the secular Foundation set by the Indian Constitution, and following the rise of Hindu.・ Muko Padyai said.
Mr. Modi, who sharply recognizes the importance of the image, has enhanced his power not only as a political leader but also as a Hindu traditional caretaker. Muko Paddyai said he was the Prime Minister, the “Hindu priest of the whole country,” and a ritual that is familiar to many Hindu people in public places.
Modi is expected to make a sacred dip in Maha Kumbu on Wednesday on the same day that the capital New Delhi will hold regional elections. His media spotlight on that day spreads to his Baratya Janata party when he opposes the election.
Adityanath is aggressively and aggressively and aggressively and aggressively and aggressively and aggressively, to seek political advantage from mental events.
Last month, Aditinato, sometimes seen as Modi’s potential successor, held a special cabinet meeting for the Pranaglaj’s state. So they announced the infrastructure project and immersed them in the junction of the river. Furthermore, another sign, the border between religion and the nation.
A week later, after Stamped, Aditi Ant worked to spin disasters to introduce Maha Kumbu’s rescue operations.
Kumbh Mela and other ritual bathing events have existed for centuries. The legend of Hindu believes that when God and the Devil fought with immortal honey or “Kumbu”, they fell into four spilled places.
For decades, the festival was mainly directed by the various orders of Hindu monk KS. However, the government has been a facilitator for a long time and has been guaranteed that the event is neatly safe.
The Kumbh Mela festival has steadily grown for decades for hundreds of thousands of participants to hundreds of millions.
The central government and the state government have allocated hundreds of millions of dollars in this year’s event or this year’s event, called Kumbh, called Kumbh, a “great” Kumbh, to match the rare heavenly alignment 144 years ago. The festival begins in mid -January and ends late this month.
Considering the vast pilgrimage, the government’s involvement is inevitable, but “people will not come to Mera because they have been advertised or promoted by the government,” said Diana L. Euk, Professor Emerita of Harvardism. I did it. 2015 survey It is called “Kumbh: Mega City Mapping”.
Nevertheless, Adi -Anato has spent a considerable amount of time to sell this year’s festival as a tourist event with Kumbh’s “experience” package, luxurious tents, and celebrity guests. When he made it a PR -led event, some attendees said he was distracted by the essence of the festival.
“Politicians should do politics, and saints should do their religious jobs,” he said, Nalendar Kumar, a pilgrim of Madiya Pradesh, who runs a grocery store in his village. Safu said.
Stamped also led to the criticism of the opposition. Aditinart’s wealthy and influential attendees were sacrificing the arrangement of ordinary pilgrims.
Amanda Lucia, a professor at the Riverside School of the University of California, attended Kumbu Mela many times. Dr. Lucia was surprised during the first visit to a small version of Kumbu in 1997, and boarded a full train from the Baranasi to Prayagraji in the Indian city, where she was sinking for a three -hour trip. I was forced to sit down.
According to Dr. Lucia, Modi took the government in 2014, and the event promotion of events has increased significantly in both the country and the world. In 2019, a few months before Modi was selected in the second term, he and Aditinato upgraded the “half” cumbmer, which occur every six years, into a so -called full cumb.
“Many people called it” government cumbu, “” said Dr. Lucia, saying that an overt political tactic was complaining that the event was cheaper.
One of the major changes in Kumbh this year is not a religious event, but a heavy marketing as a cultural and developed showcase. Hindu’s “biggest show on the earth”. The state emphasizes how commercial income related to the festival is added to the official financial resources.
Aditi Anat’s government surprised the believers by taking the rose petals dropped from the helicopter. Billboards and digital trumpet government investment in infrastructure. Authorities share infinite data points, including the number of bathers and foreign tourists, and develop hype.
The state government’s poster advertises Maha Kumbu as “God, magnificent, digital”. This is a modern twist for a country that is considered to be a model of high -tech innovation in its country.
Digital technology makes it easier for people to walk around the city. The QR code provides hotels, food, emergency support, and links to Mera management authorities. These offerings have a code that links the state government’s “achievements”.
Authorities said they were using sophisticated technology equipped with artificial intelligence to monitor and manage crowds. In the lost center, workers use facial recognition technology to track missing people.
Private companies provide artificial intelligence software that can record specific information, such as the number of people who take holy dips at a specific time, said, Ashok Gupta, a police inspector who supervises the integrated control center. I am.
Also, the software could determine the inflow and outflow of people in a specific region, and to manage the overcrowded risk by redirecting people, but could not stop this week’s stamped.
But for millions of pilgrims, Maha Kumbu Mela’s amazing is neither political or organized.
The 28 -year -old Dharmendra dubey walked many miles toward the river’s junction and reached water after darkening. When he left the towel after the dip, Dubey, who worked in a private bank, said he felt that he had given vitality, as the temperature hits the low temperature in his 50s.
Despite a long walk, he said he could get cold water again.
“I’m not tired now,” said Debbie. “It’s gone.”
