October 10, 2023 | Toronto
Toronto introduces latest version of Mastercard’s global multi-sensory branding approach
MasterCard today announced that it has partnered with Maple Leaf Sports & Entertainment (MLSE) to open the first-of-its-kind, members-only shared space at Scotiabank Arena called the MasterCard Lounge. Overlooking the Bowl from the 200 level, the Mastercard Lounge offers a premium viewing and dining experience for sports games and entertainment events.
Opening ahead of the Toronto Maple Leafs and Toronto Raptors seasons, the sleek and modern Mastercard Lounge reflects fans’ desire to push the traditional boundaries of live sports and entertainment experiences. Featuring daily immersive culinary adventures, the lounge’s dynamic menu brings together premium Canadian ingredients from around the world. The lounge’s mixologists have designed a playful selection of light bites to pair with carefully selected cocktails to keep guests intrigued and relaxed. Every aspect has been purposefully included to enrich the essence of the experience through Mastercard’s multisensory identity.
“Mastercard is focused on connecting people with their passions and with each other. That’s what Priceless is all about,” said Raja Rajamannar, Mastercard’s chief marketing and communications officer. “In partnership with MLSE, we are thrilled that the new Mastercard Lounge will provide a stunning backdrop of world-class sports and entertainment, subverting expectations and enriching an already exciting experience. We look forward to creating a truly memorable and priceless experience for our cardholders.”
The Mastercard Lounge will officially open to members in time for the Toronto Maple Leafs’ home opener on October 11th.
“Through MLSE and Mastercard’s long-standing partnership, we have worked together to create special moments for our fans, including the all-new Mastercard Lounge,” said Jordan Bader, MLSE’s senior vice president of global partnerships. This is not an exception.” “We are proud to introduce this unique premium space alongside Mastercard and to unveil this unique environment that will foster even more special experiences and memories for our fans.”
With a partnership dating back to 2008, Mastercard and MLSE have provided exceptional experiences for fans of the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, Toronto Marlies, Raptors 905, TFC II and Raptors Uprising for more than a decade. I’ve been doing it. .
Exclusive benefits for Mastercard cardholders
Mastercard cardholders enjoy special benefits at Mastercard Lounges, including:
- PRICELESS EXPERIENCE: Mastercard cardholders have a chance to access the Mastercard Lounge at a Toronto Maple Leafs or Toronto Raptors game through a sweepstakes on Priceless.com.
- First-time Membership Incentive: Mastercard cardholders receive a discount on Mastercard lounge membership fees when you pay for your first year with a valid Mastercard credit card.
- Member Benefits: Mastercard cardholders who are Mastercard Lounge members will receive purchases made through the Toronto Maple Leafs and Toronto Raptors mobile applications in the lounge.
Outside of Mastercard lounges, Mastercard cardholders can continue to enjoy Mastercard Insider Benefits When Mastercard is used at Scotiabank Arena or other MLSE venues including: **
- Access to exclusive tickets: Mastercard cardholders have access to a limited number of tickets to the Toronto Maple Leafs and Toronto Raptors game.
- In-Arena Discount Benefit: Mastercard cardholders receive 10% off in-seat orders at Scotiabank Arena on discounted merchandise purchased via the Toronto Maple Leafs or Toronto Raptors mobile app using a valid Mastercard credit card. It will be a discount.
- Restaurant Benefit: Mastercard cardholders receive 15% off Real Sports and e11even takeout orders when you use a valid Mastercard credit card for payment. In addition, Mastercard cardholders have access to special dining reservations exclusive to Mastercard cardholders at Real Sports and e11even restaurants.
- Retail offer: Mastercard cardholders receive 15% off purchases at Real Sports Apparel when a valid Mastercard credit card is used for the purchase.
Mastercard Multi-Sensory Experience
In recent years, Mastercard has expanded its brand experience to all five senses: sight, sound, touch, smell, and taste. With restaurants around the world including award-winning Notiê in São Paulo, Priceless with Estoril in Mexico City and LUMA in Hong Kong, Mastercard has built deeper and more memorable connections with consumers. Ta. The MasterCard Lounge at Toronto’s Scotiabank Arena builds on this legacy, elevating the fan experience with world-class cuisine.
*The Priceless Experience sweepstakes at the Mastercard Lounge at Scotiabank Arena runs from October 10th to November 19th. For complete rules and regulations, please visit: priceless.com.
**Please see below for complete terms and conditions for all offers. https://mastercardbenefits.raptors.com/terms-conditions.
