YouTuber Mr. Beast has uploaded his first full video directly to Elon Musk’s X platform. The title of the upload is “$1 vs. $100 million cars” and it’s an interesting experiment to test X’s ad revenue potential.
This video is 16 minutes and 28 seconds long and showcases some iconic cars at various price points. In the video, Mr. Beast rides several cars, including a Tesla Model X and his $200,000 Lamborghini. He can also get behind the wheel of a boat and a car that turns into Steve McQueen’s Jaguar.
Beast said he uploaded the video to Elon Musk’s platform to measure Company X’s ad revenue. X boasts a unique creator monetization program that aims to offer creators a higher revenue share than YouTube’s standard 60/40 model. The potential for higher payouts may have tempted Beast to give it a try and compare X’s monetization potential to YouTube’s established ad network.
“I’m curious to see how much ad revenue X’s video generates, so I’m re-uploading this to test it out. I’ll share the ad next week,” Beast posted on the platform.
MrBeast’s X video upload comes at a pivotal time for both platforms. X is trying to position itself as a viable competitor to social media giants like YouTube. This high-profile upload by a widely known influencer like Mr. Beast is an important vote of confidence that could draw creators and viewers towards X.
Meanwhile, YouTube faces increasing pressure to retain top talent and optimize creator monetization policies. Beast’s experiment could serve as a litmus test to highlight the potential benefits and invite other creators to explore alternative platforms.
Only time will tell whether Mr. Beast’s X debut signals a lasting change or just an experiment. But the impact of this bold move is undeniable. This highlights the evolving landscape of online content creation and monetization, with established platforms like YouTube facing increased competition from emerging players like YouTube. I’m doing it.
When it comes to viewers, one thing’s for sure: MrBeast’s bold antics and innovative approach to online content promise to keep viewers engaged, no matter the platform .
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