After having to apologise for the primary workforce title revealed, Boston’s Nationwide Girls’s Soccer League enlargement workforce can have a brand new moniker, Boston Legacy FC.
The title, launched Wednesday, changed the BOS Nation, which was introduced within the broadly criticized advertising and marketing marketing campaign “Too Many Balls” in October final 12 months.
A day later, the workforce apologized, saying they “missed the mark” of their try to create a daring and talked about model launch marketing campaign.
The NWSL workforce, which can start taking part in subsequent 12 months, introduced earlier this month that it was reducing BOS Nation. The rebranding resolution got here after conversations with followers and stakeholders, analysis and different analyses, the workforce mentioned.
“Our title is only the start,” Jennifer Epstein, who controls the workforce that controls the workforce, mentioned in an announcement. “It is constructed collectively by dedication, dedication and grit. It brings to life. We purpose to mirror cities that breathe competitors, ardour and delight, and cities that pay tribute to us, together with game-changers that helped us construct a former feminine skilled workforce in Boston.”
The workforce mentioned followers’ suggestions associated to girls’s sports activities and unbiased model advisors will assist them select a brand new title.
In an announcement posted to its web site, the membership mentioned the brand new title was the results of a research that proposed names to 14, which proposed 500 folks by suggestions obtained by “listening periods” with neighborhood members.
From there, the record was additional lowered if names weren’t accessible for authorized or trademark causes, or if they didn’t meet the established standards of latest names that didn’t embrace names that evoke “colonial, modern wars, nautical themes.”
The remaining candidates had been reviewed by a survey of over 1,000 folks. This consists of core testing teams and subgroups equivalent to Hispanic sports activities followers within the metropolis and members of the LGBTQ+ neighborhood.
Amongst those that suggested the membership had been former US Girls’s Nationwide Workforce star and girls’s World Cup winner Christine Lilly.
“We stay up for seeing the Boston legacy construct the membership for a brand new era whereas honoring those that helped construct the sport,” Lily mentioned. “It has been an thrilling time for girls’s soccer and I stay up for supporting Boston’s legacy.”
The workforce will announce the coat of arms and extra branding within the coming months.
The Boston and Denver enlargement groups will lead the NWSL to 16 groups after they begin taking part in subsequent 12 months.
