When Apple announced its new M3 chip series for Macs alongside the new MacBook Pro and iMac at its Scary Fast event earlier this week, it wasn’t the new products that got the big buzz, but the products released in September. Ta. At the end of the presentation, a title card appeared that read, “This event was filmed on his iPhone and edited on a Mac.”
The fine print below the text said that all presenters, locations, and even drone footage were recorded with an iPhone 15 Pro Max. Since 2020, Apple has used cleverly filmed and edited pre-recorded videos to replace live in-person presenters at product launch events. However, this is the first time Apple will broadcast a keynote event video shot entirely on an iPhone.
Yes, the same phone you use to record your kids playing around the house, concerts, and cute pets is how Apple CEO Tim Cook and other executives launch updated Macs. It was also used to record. But it wasn’t the case that the enthusiastic Apple employee held his new iPhone 15 Pro Max sideways, recorded a video, and helped Mr. Cook find the best light.
The $1,199 phone was attached to expensive accessories such as camera cranes, drones, gimbals, and dollies, and sent video previews to numerous monitors. The iPhone 15 Pro Max is beast grip cage, costing between $140 and $325, depending on the specific model. An external hard drive connected to the iPhone to store recordings, an external microphone used to record audio, and professional lighting and modifiers to make everyone from Cook to Issa and his Ray look their best. had.
A small number of professionals participated in the video shoot and post-production. That means anything other than an iPhone will still cost tens of thousands of dollars, if not more.
At Apple Park in the evening, CEO Tim Cook gave a keynote speech that was recorded using an iPhone 15 Pro Max.
Apple isn’t shy about promoting videos shot with iPhones. Steven Soderbergh used his iPhone to shoot feature films such as Unsane and Unsane. high flying bird. There is no shortage of music videos of singers like her shot on her iPhone. lady gaga and olivia rodrigo. Lo and behold, Steven Spielberg shot his first music video (Marcus Mumford’s “Cannibal”) on his iPhone.
in press release Apple mentions the iPhone 15 Pro Max offering a behind-the-scenes look. Free Blackmagic Camera app Used to record ProRes video to Apple Log. This gives you plenty of headroom to color grade your video and minimize image noise in shadows. Despite all the lighting, much of Apple’s event video was shot in the dark, with Cook standing outside under the night sky and saying “good evening” instead of the usual “good morning.” I greeted everyone.
Learn more about how Apple creates pre-recorded event videos here.
Look at this: 1 Month Check-in: We tested the iPhone 15 Pro and Pro Max batteries
I took over 600 photos with the iPhone 15 Pro and Pro Max.see my favorites
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