Updated on December 24th: Article originally posted on December 23rd.
Apple has important decisions to make regarding the next-generation MacBook Air that will impact the entire MacBook line. That’s a good problem to have.
Unlike the launch of the M1 and M2 Apple Silicon chipsets, where the MacBook Air was widely considered the flagship product, the launch of the M3 chipset launched the enterprise-oriented MacBook Pro laptop. As part of the launch, the M2 MacBook Pro variant was also removed from sale, just as the M1 MacBook Pro laptop was removed upon the arrival of the M2.
That wasn’t the case when the M2 MacBook Air was released. Rather than taking the $999 M1 MacBook Air out of your portfolio. Instead, Apple decided to price his M2 MacBook Air starting at £1,199, keeping the psychologically important “under $1,000” price tag attached to the two-year-old design. Considering the economies of scale and the use of older components, there were definitely some economic benefits for Apple from this arrangement.
What will happen with the upcoming launch of the M3 MacBook Air?
There are two options worth considering. It’s unlikely that Apple will release an M3 MacBook Air at his $999 price point, but I also don’t think he’ll be able to continue using the M1 four years ago. Most likely the M2 MacBook Air will be priced at $999 and the M3 MacBook Air will be priced at $1199.
However, Apple has already reduced the price of the M2 MacBook Air to $1099. Could they keep the M2 Air at $1099, raise the MacBook Air M3 13-inch model to $1299, and raise the 15-inch model to $1499 (perhaps keeping the M2 15-inch at its current price of $299? ))?
At this point, I’d like to highlight the clunky $1599 M3 MacBook Pro. If Apple sticks to its $200 pricing, the $1399, $1199, and all-important $999 prices will all fall into place. Will Apple charge an extra $100 per laptop, or will he make the M2 MacBook Air run for $999 and increase the price accordingly?
That’s a good problem to have.
VCG (via Getty Images)
Updated: Sunday, December 24th. The community expects the M3 MacBook Air to be announced at the Apple event in March. In addition to the new M3 laptops, Tim Cook and his team are also launching several new iPads, specifically the iPad Pro with the same M3 Apple Silicon chipset, an OLED screen, and a larger 12.9-inch screen. It is expected to debut a new iPad Air with . M2 chipset.
Thanks to the OLED display, it’s probably meant to make room in the portfolio for the larger iPad Air.price increase It is being discussed that the 11-inch iPad Pro will cost $1,299, and the 12.9-inch version will cost $1,599.
This suggests that Apple is willing to increase prices when it updates its hardware. If so, you’ll have little reluctance to do the same with the 13-inch and 15-inch M3 MacBook Airs. So $1299 for his entry-level M3 MacBook laptop?
One thing is certain. With the superior performance provided by Apple Silicon, even the base M2 chipset provides more than enough computing power for the average consumer. We can talk a lot about improved performance and increased durability, but whatever Apple has to offer for $999 will satisfy most people looking for a macOS laptop.
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