Microsoft on Sunday super ball The AI-powered chatbot commercial signals the company’s determination to shed its image as a cheap software maker and reorient its products around the potential of artificial intelligence.
1 minute commercialThe piece, posted on YouTube on Thursday, depicts people using their phones to access Copilot, an AI assistant Microsoft rolled out last year. The app has been shown to help people automate a variety of tasks, from generating snippets of computer code to creating digital art.
Microsoft’s Super Bowl appearance is its first game appearance in four years and highlights the company’s efforts to reinvent itself as an AI-focused company. The tech giant has poured billions of dollars into developing AI capabilities, including investing $1 billion in OpenAI in 2019, and integrating the technology into its flagship products such as Microsoft Word, Excel, and Azure.
Now, Microsoft wants consumers and businesses looking for inspiration from AI-powered programs to use its services rather than rivals like Google on Thursday. Announcing an upgrade to competing AI programs.
Dan Ives, an analyst at Wedbush Securities, told CBS MoneyWatch that the key question for technology companies around the world is who will ultimately win the AI race, with the market predicting that: He said there was. did it “This is no longer your grandpa’s Microsoft…and the Super Bowl is a unique opportunity to further change perceptions,” he said.
Advertisers are paying about $7 million for 30 seconds of airtime for this year’s game, and the number of viewers is expected to swell to more than 100 million.
Microsoft wants viewers to know that its Copilot app will be getting upgrades “simultaneously with the start of the Super Bowl ad,” including a “cleaner, sleeker look” and AI features. It also includes suggestions for prompts to help you get the most out of it, the Microsoft consumer chief marketer wrote.Officer Yusuf Mehdi blog post this week.
So far, Microsoft’s strategy is paying off. The company’s cloud-based revenue rose 24% to $33.7 billion in the most recent quarter, driven by, for example, the integration of AI into its Azure cloud computing services. And investors agree, with the company now valued at $3.1 trillion, making it the world’s most valuable company, ahead of Apple.
The rise of streaming platforms and social media has fragmented audiences, making the Super Bowl the most-watched prime-time television broadcast in recent years. According to Variety magazine’s prime time rankings, the 2023 event drew approximately 115 million viewers, twice the audience of the second most-watched television event of the same year.
Ives said this unparalleled exposure could help Microsoft maintain its lead over several big tech companies as it increasingly races toward domination of the AI market.
“This has been a poker move for years as Microsoft leads the way in AI…now other companies are chasing them,” Ives said. Microsoft is “driving 160 miles per hour in a Ferrari in the left lane, while other competitors are driving 30 miles per hour in minivans.”
